Data Science to Interpret in Healthcare Marketing

Data Science to Interpret in Healthcare Marketing

According to a recent report from Markets and Markets, a net investment of 5.4 Billion U.S. Dollars in Healthcare marketing by 2024. The current investment is 2.4 Billion USD which is expected to rise and grow with a compound average growth rate (CAGR) of 13.6%. The marketing area is grabbed by almost known technology giants which include IBM, Toshiba, Hitachi, Huawei and several other companies accompanying the marketing combat. Having a cut-throat competition here, companies have adopted modern marketing strategies for their growth with rival partnerships, acquisitions partnership agreements, and collaborations. By 2024, the North American market is going to be the biggest investment market in healthcare data-sciences. This is due to the fact that the advancements in technology are so rapid that the volume of the data entries to be handled has increased and the people are searching for viable, secure and easily accessible and cost-efficient storage infrastructures.

The interesting fact is, the forecast shows the growth in this market will show the highest positively deviating CAGR in North America due to the most medical advancements.

The segmentation of the medical market diverges as- pharmaceutical & biotechnology companies, research centers, academic & government institutes, clinical research labs, hospitals, clinics, diagnostic & clinical laboratories. The segments of pharmaceutical and biotechnology will get the highest share of the investment. This is due to the fact that there are numerous researches going on in these fields for drug designing, eventually demanding a huge space for data storage.

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