How to scale a digital healthcare start-up across Europe

How to scale a digital healthcare start-up across Europe

When patients themselves are increasingly frustrated, they are not alone. “I was a patient myself and I had my fair share of healthcare needs, but there is clearly a problem of connectivity, and there is also a lack of patient attention,” says KRY chief executive and co-founder Johannes Schildt. “So we felt there must be a better way to solve this.” After its introduction in March 2015, KRY became one of Europe’s leading automated healthcare providers, providing an app-based service that allows access to video appointments, recommendations, medicines and more.

“Clearly, we have a slightly deeper offering in Sweden relative to other countries since we’ve been here longer and run on a scale.” But we note that the firm is piloting a wireless GP consultation service in-store for NHS customers in boots in the south-east of England, in addition to a private service in a similar high-street pharmacy chain in London.

KRY’s current expansion activities After raising $66 million in Series B financing in a round led by Index Ventures, the Swedish venture entered the UK market only a year ago.

Today, after several collaborations with local GP federations, over two million NHS patients in England are currently able to access their services.

The strategy of KRY is to concentrate on the pan-European market where it has no strong competitors at the moment.

“I think we have a lot of systems in this room that is primarily designed for the system as opposed to being built for the patient,” he says. “And patients seem to be the driving force behind much of the change we’re seeing in Europe.

Across Britain, each patient will be able to opt for digital-first primary care over the next five years, according to the NHS Long Term Plan.

“The room we’re in, it’s certainly kind of, we really have to roll our sleeves up and go straight into each specific market and really consider the system’s specific pain points,” says Schildt.

“What we’re doing is setting up a very strong local network, we’re still working very locally in many respects, we’re hiring our own physicians. Part of what we’re doing is very flexible, part of what we’re doing is certainly a market-by-market activity.

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