When the company ignored the committee’s request to stop advertising its e-cigarettes, A House panel requested slew of documents from Reynolds.
The chairman of the House Oversight and Reform committee’s panel on consumer products Rep. Raja Krishnamoorthi retested last month Reynolds American, Fontem Ventures, Japan Tobacco International, and NJOY to stop promoting e-cigarettes.
Market leader Juul, which is partially owned by tobacco giant Altria, made an announcement of ending up all product marketing ahead of the letter’s publication. In response to Krishnamoorthi’s letter, NJOY said it would stop advertising its e-cigarettes.
Krishnamoorthi said in the letter addressed to Reynolds CEO Ricardo Oberlando that two of their competitors have had already confirmed that they would not be advertising their products going forward, and they expect more confirmations to come soon. He further clarified to the CEO that his company, however, has given no indication that it plans to halt its advertisements.
Krishnamoorthi had asked for a number of documents, with a list of all advertising, a list of all celebrities or social media influencers the company has worked with, all discounts and promotions the company has run and all documents pertaining to the force of the company’s selling policy on infants. Krishnamoorthi demands the reports by Oct. 24.
Reynolds doesn’t own to abide by Krishnamoorthi’s application since Congress doesn’t have the authorization to coerce it to stop advertising. But congressmen can use their investigative officials to pressure a company into compliance with document requests and other tactics that can tie up internal resources.